63%
Productivity Improvement
Overview
A leading marketing intelligence firm that serves renowned brands like P&G, IKEA, and H&M faced significant challenges in processing large-scale survey data. The firm needed a solution to automate data cleansing and enhance efficiency in handling survey responses.
The Challenge: Manual Data Processing Was Holding Them Back
The marketing intelligence firm conducts large-scale surveys for its clients, which generate vast amounts of data in Excel spreadsheets. Each dataset contains multiple data points that must be cleansed based on several parameters such as accuracy, consistency, and relevance. The manual data cleansing process was time-consuming, requiring the operations team to review, filter, and validate each entry meticulously. This resulted in
- High Manual Effort
The team had to spend countless hours manually cleaning and organizing data, which was not scalable as the number of surveys increased. - Human Errors
Manual judgment introduced the risk of errors and inconsistencies in the survey results, potentially impacting business decisions. - Resource Constraints
As the data volume grew, the firm faced challenges in managing workload without increasing operational costs significantly.
They clearly needed a way to streamline their data management process.
By automating the data cleansing and analysis process, we revolutionized operations—reducing manual effort by 63%, significantly improving data accuracy, and enabling faster, more efficient insights.
The Wizr AI Solution: Smarter, Faster, and More Accurate
To address these challenges, the firm implemented Wizr’s AI-driven data analytics solution, introducing a range of automation capabilities:
- Automated Data Agents
AI-powered algorithms were deployed to cleanse and analyze data in real-time, ensuring high levels of accuracy and reducing the dependency on manual intervention. - Natural Language-Based Analytics
The AI system enabled the firm’s analysts to interact with the data using simple language queries, making it easier to derive actionable insights without the need for complex technical skills. - Advanced Data Processing
The solution included capabilities such as automated pattern recognition, sentiment analysis, and visual data representation (e.g., word clouds) to provide deeper insights into survey responses. - Scalability
The system was designed to handle large volumes of data, making it possible for the firm to scale operations without additional manpower.
The Results
The deployment of Wizr’s automated data analytics solution delivered transformative results for the firm:
- 63% Productivity Improvement
The automation of data cleansing and analysis processes enabled the operations team to manage higher data volumes efficiently without additional effort. - Improved Data Accuracy
The AI-driven approach minimized human errors, ensuring cleaner and more reliable survey data that clients could trust for decision-making. - Increased Focus on Strategic Tasks
With routine tasks automated, the team could shift their focus to higher-value strategic activities, such as data-driven insights and client engagement.
- Cost Savings
The improved efficiency translated into significant cost savings by reducing the reliance on manual labor.